A new breed of skin doctor is making daily TikToks, filming Super Bowl campaigns, and,hopefully, seeing patients in between.
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To the marketing executives at skin-care companies, these professionals are calleddermfluencers.To the general public, they are probably known as dermatologists—albeit ones who exist inside their phones, and whose presence in their lives is closer to that of an entertainer than an actual medical practitioner.
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But theydoprovide the public service of free-access skin-care programming dispensed by a board-certified physician.In most cases, anyway, as some dermfluencers are residents or still in medical school—to say nothing of the posers and probable grifters.
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Find out whatAllureuncoveredabout the cash—and patient care—at stake when dermatologists take their hustle online.
