it’s transparency time

our prices are changing—here’s why.

Amika sent this email to their subscribers on December 20, 2023.

our prices are changing—here’s why.\u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad

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transparencyis key

at amika, transparency is a top priority—you can trust us to always tell you the truth. while many beauty brands raise their prices annually without telling you, we wanted to openly share that a handful of our retail prices will be changing. after all, friendships thrive off honesty!

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starting january 8th, you will see a 4%—10% increase on very select formulas (does not affect wholesale prices if applicable).

products affected:

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shampoos + conditioners:reset, normcore and 3D
masks:soulfood, flash + the kure multi-task treatment
treatments:the closer
styling:the shield, the wizard silicone-free, brooklyn bombshell, hydro rush leave-in conditioner, curl corps defining cream + curl corps enhancing gel + velveteen dream smoothing balm

read about our sustainability commitments

commitment to sustainability

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as a proud pal to the planet, we’ve made upgrades to the way we source ingredients to ensure our formulas are responsible to communities & the environment. with those upgrades come higher production costs.

top-quality without compromise\xa0\xa0

inflation affects everyone—even beauty brands. with business costs on the up + up, we’ve had to adjust some prices to continue creating products that meet our seriously high standards.