An apology: We didn’t know what 69 meant.

Dear\xa0Fellow Pup Parent,

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On Saturday we sent an email (see below) to our subscribers encouraging them to “\\$69 with a friend." To us, it was a simple way to simultaneously give and receive: if they refer a pal to BARK, they both get\\$69 of BarkShop credit. We have since learned the email, particularly the \\$69, offended some, and for that, we apologize.

In order to remedy this, we are rounding up from \\$69 to acompletely inoffensive \\$70 of BarkShop credit, and making this available to prospective customers like you. Of course,if you prefer \\$69, we will not stop you — or judge you! No matter the amount, you deserve to spoil your dog with our shop’s best-selling toys, gifts, home essentials, and more.\xa0\xa0

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To clarify, \\$69 was a random number that our strategy team landed on. However, after seeing the distress the email caused, I Googled “69” and immediately realized this number has other meanings. As an aside, if you search “69” online, I suggest you do so in an “incognito window.” Unfortunately, I used my work laptop and now have to take HR seminars (that I designed) because I inadvertently violated BARK’s HR policy (that I created). Not to mention I am now getting served all SORTS of ads and BARK has an open office plan.

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Once again, our apologies for any misunderstanding. Our aim is to satisfy our customers and celebrate whatever they may (or may not) be into.\xa0\xa0

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Kind regards,

Sharon Milberg-Jones

Head of HR, BARK

Bark.co

120 Broadway, 12th Floor NY, NY 10271

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Other conditions may apply. All charges are in USD. Offer of \\$69 or \\$70 BarkShop Credit is for new 6- or 12-month subscriptions. This offer expires 2/14/2024 at 11:59PM EST. You can unsubscribe from further emailshere.\xa0\xa0