SILICONES
If you look on the label of any Beardbrand product, you’ll see that it says “silicone free,” and you might be wondering…
What’s the big deal with silicone?
Let’s break it down. Silicone is a rubber-like material that has been used in everything from hardware products and sportswear to cosmetics and —ahem— certain body enhancements. But we’re only interested in understanding how silicones affect the long-term health and appearance of your hair and skin.
Now, there’s no evidence that silicone is harmful, but here’s the thing — silicones don’t really offer any long-term benefits either. Still, silicone is used in many grooming products because it coats the hair shaft, trapping in moisture and instantly giving hair a shiny, healthy appearance. The instant gratification offered by silicone can be very appealing.
The catch is that silicones are notorious for attracting dirt and oil like a magnet. Additionally, many silicones repel water, making them difficult to wash out. All of this causes your hair to feel dirty and oily faster, causing you to wash it more frequently and use more product. Over time, this can lead to dry, frizzy hair that is more prone to breakage.
AtBeardbrand, we don’t take shortcuts or try to sell some “miracle snake oil” serums that claim to solve all your problems overnight. No, we’re meticulous about using ingredients that genuinely improve the health, feel, and appearance of your hair, skin, and beard over the long-run. For us, that means absolutely no silicones.
Ready to build a real grooming routine without silicones? We got you.
