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THE SCENT OF MEMORIESWe spend a lot of time naming and describing fragrances. It’s not something we take lightly. But every now and then, a Beardbrand customer sums up one of our fragrances in a way that makes us say, “Oh, that’s a perfect description.” That happened recently when James left a review for Bold Fortune Utility Balm. We’ll let James tell ya about it: |
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“Bold Fortune smells like your retired pearl snap western shirt wearing grandpa cleaning his 357 service weapon with Hoppes 9 and a cigar burning in the ashtray. This is a scent I've wanted for years and didn't even know it. |
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Studies show that smells can elicit memories of the past in ways that your other senses can’t. That’s one of the things we love about fragrances. And with Bold Fortune now available in four Beardbrand products —Utility Oil,Utility Balm,Utility Wash, andUtility Softener— it might just become the smell your friends and family associate with you years down the road. And hey, that’s a pretty good scent to be associated with. Grab some Bold Fortune and Keep on Growing. |
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