Plastic Free July ✔️ $23，000 donated to Beyond Plastics ✔️

Blueland sent this email to their subscribers on August 7, 2023.

Hi there,

It’s hard to believe we’re already into August – it feels like just yesterday our team was planning our Plastic Free July challenge. I love a good challenge, so I decided to give up all single-use plastic and waste (my family got rid of our trash can for the entire month!). Take a look at how we did and the trash that was unavoidable\xa0here.

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It’s safe to say our team was blown away by how many people joined our challenge. Over 1,500 of you chose to commit to a plastic-free swap and shared your journey with our tracker\xa0thousands of times! Because of your commitments this month, we’re so excited to announce we’ll be donating \\$23,000 to Beyond Plastics – the largest\xa0single\xa0donation Blueland has ever made.

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Let’s take a look at some of the highlights:

The easiest (and most popular) swap: Beverages and snacks wrapped in plastic
The hardest swap: Plastic bags
Challenge completion rate: 68%

Even though plastic bags were the most challenging swap, we still collectively saved 2,201 bags from ending up in our oceans and landfills.\xa0As you can see by the numbers, Plastic Free July is more than just a fun challenge – it's an important reminder that every time we refuse single-use plastic, we have an impact, no matter how small it may seem.

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July has wrapped, but we hope this challenge was just the beginning for you. If you found your swap easier than you thought… keep it up! Just because the month is over, doesn’t mean your new habits need to end, too.\xa0

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All this to say, thank you. This has been a monumental July and we couldn’t be more excited about what this means for the future. Stay tuned for more exciting challenges, initiatives and mission-driven work later this year as we continue to clean up the planet.

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With gratitude,\xa0

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Sarah Paiji Yoo
Co-Founder and CEO, Blueland

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