How Celsius became the king of energy drinks Bon Appétit US • 4:08am Bon Appétit sent this email to their subscribers on September 23, 2024. We’ve entered a new, jittery era\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0View in browser |Manage preferencesHow Celsius Became the King of Energy DrinksWe’ve entered a new, jittery era of energy drinks marketing themselves as “healthy,” consumed en masse by Gen Z. How did Celsius become a near-ubiquitous mainstay of college campuses?\xa0Read More →\xa0\u200aTHIS JUST INJoin the ClubWith our new cooking subscription box, you’ll get our test kitchen’s go-to ingredients and fresh recipes to put them to good use.JOIN NOWWhen you buy something through our retail links, we may earn an affiliate commission.\u200aA Vibey Guide to Choosing Nonalcoholic DrinksFour easy categories based on your mood.\xa0Read More →\xa0\u200aWe’ve Reached Peak BeverageThe beverage aisle is oversaturated with adaptogenic, probiotic, sparkling, functional, what-have-you drinks.\xa0Read More →\xa0\u200aThis Nonalcoholic Negroni Is My Ticket to Hangover-Free MorningsAll the bittersweet flavor of the original, none of the booze.\xa0Read More →\xa0\u200a\tGet Up & Go Blueberry Date Cocoa SmoothieInstant coffee lends a jolt of caffeine to this smoothie, with sweetness from dates and bananas, acidic balance from blueberries, and a bit of richness thanks to cocoa powder.\xa0Get the Recipe →\xa0Oh So SmoothDreamy Strawberry-Banana Smoothie\xa0Get the Recipe →\xa0Banana-Blueberry Smoothie With Tahini\xa0Get the Recipe →\xa0Mango and Greens Smoothie\xa0Get the Recipe →\xa0Creamy Strawberry-Ginger Smoothie\xa0Get the Recipe →\xa0\t\t\tThis e-mail was sent to you by\xa0Bon Appétit. To ensure delivery to your inbox (not bulk or junk folders), please add our e-mail address,bonappetit@newsletters.bonappetit.com, to your address book.View ourPrivacy PolicyUnsubscribe|Manage Newsletter PreferencesCopyright © Condé Nast 2024. One World Trade Center, New York, NY 10007. All rights reserved.