Celebrating a New Chapter

A must-read letter from Dia

Dia & Co sent this email to their subscribers on April 3, 2024.
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To Our Dia & Co Community,

Today, we’re proud to announce a tremendous milestone in our journey to move fashion forward faster: Dia & Co has been acquired byFullBeauty Brands,the first mover in inclusive sizing and proudly inclusive since 1901. This step will further our shared mission to create the premier destination for shopping across styles, brands, and price points in inclusive sizes.

Reflecting on how far we’ve come these past few years is truly astounding. When we first started Dia & Co, ‘size inclusivity’ was not a commonly used term. Fast-forward ten years, and inclusive fashion is now an imperative. During this time, Dia & Co has grown from a small business in our founder’s apartment to one that now offers the most coveted and extensive selection of plus-size fashion in the market. We are humbled by what we’ve accomplished together with our community, and honored to join FullBeauty in our journey to bring great style to women of all sizes.

In the next few weeks, you and our community will benefit from the addition of FullBeauty’s size-inclusive brands – unlocking thousands of new styles for our shop and expanding how our incredible stylists deliver your personal style goals, in addition to what you know and love from Dia.

This milestone would not have been possible without the dedication and hard work of all the team members and brands who have been a part of the Dia story over the last 10 years, but most of all, you, our community. From sharing your personal style goals with your Dia Stylist to shopping for the blazer that “got the job!” and finding the perfect good-butt jeans (hello, Leroy Skinnies). We have been humbled by your stories of self-transformation through style and are grateful for the magic you brought to our company and community. Being a part of your lives has been truly meaningful to all of us.

To celebrate this milestone and say a huge thank you for your support, use codeDIA20,for 20% off your nextshoporstyle order, placed before May 1st.

Thank you for your never-ending support and for sharing your style journey with us over the years – it has been the honor of a lifetime to hold a place in your closet and life.

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With Great Style,
Team Dia

Sent from Dia & Co, 244 5th Avenue, 2nd Floor, PMB 2602, New York, NY 10001.
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