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Behind The Denim | Diesel introduces a five-part mini documentary series devoted to demystifying its more responsible denim practices. Hosted by Lea Ogunlami of I-D, it takes a close look at the full lifecycle of denim, from farm to factory to the customer's closet. |
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Each episode is dedicated to a pillar of Diesel's denim practice. In the first episode "All Aboard " get to know three of the brand's tenets. Join our intrepid host, asking hard-hitting questions while keeping the attitude candid and humorous. |
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Get a piece of the action with our lower-impact denim. |
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Key to the brand's ethos of radicality is a constant questioning and up ending the status quo. Since the launch of its For Responsible Living Strategy, Diesel's denim program has been overhauled to implement less impactful practices across the supply chain. |
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