The 8 Best Colognes of 2024

We're only a few months into the year, but it’s safe to say we’re already smelling great. Fragrances are funny; there are always trends, but they don’t necessarily adhere to a calendar the way fashion does. They just keep on coming, which is great news for frag heads like us, but can also be hard to keep up with. Then there are the flankers—fragrance speak for remixes of existing scents—that belong to larger fragrance groups, but serve to evolve the scent story in new ways. Between flankers and new releases, keeping up with newness in the fragrance world is almost a full time job. Luckily, it’s a full time job that we love to have. So whether you’re looking for a new signature scent or are just interested in adding to your collection, these brand-spanking-new colognes are the best place to start. If this is any indication on where the year is going, we’re in for an exciting 2024.

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