"The rural mindset is one of common sense, rooted in the understanding that what we put on our skin goes down the drain, goes out into the ecosystem and into the water table, that either feeds or poisons the plants and animals that we rely on. In farming communities there is a saying- “The Farmer takes care of the Farm and the Farm will take care of the Farmer.” That cycle of interdependency is at the heart of rural culture and at the heart of every decision we make at Farmaesthetics. Sustainability is an ever-evolving system for daily decision making."