* Available in store only during the Custom Design & Jewelry Repair Event when payment is made in full. Custom Design discount cannot be redeemed on loose diamonds and gemstones, previously owned jewelry, protection plans or purchases made with trade-ins. Any fine jewelry qualifies for this offer - we work on all gold, platinum, and sterling silver jewelry. Applicable on in-store care, repair or custom design services only. Cannot be combined with any other offers or discounts. See Jewelry Expert for details. Valid through 04/14/24 at 11:59 PM ET.

^†\xa0Applies to natural and lab created diamond jewelry items purchased at KAY. Natural diamonds can only be traded in for natural diamonds and lab-created diamonds can only be traded-in for lab-created diamonds. Trade-ins are full value of the original purchase price excluding tax and shipping costs. Purchase price of the upgrade must be double the original purchase price, excluding tax and shipping costs, or more. Please see kay.com/kay-diamond-trade-in-services for details.

**\xa0Off ticketed price. Excludes Now & Forever® and Lab-Created Diamonds by KAY solitaire rings, loose diamonds and gemstones, promise rings, clearance, previously owned merchandise, specially priced merchandise, jewelry cleaning items, special events, protection plans and previous purchases. Offer may exclude certain new items, designer brands, and licensed or exclusive collections. Promotions, prices, styles and availability may vary by store and online. See Jewelry Expert for details. Valid through 04/14/24 at 11:59 PM ET.