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^◊Discount eligible for first-time users only. Previous users signed up for email aren't eligible for the welcome discount. Excludes Now & Forever®, Adore® and Lab-Created by KAY solitaire rings, Monique Lhuillier Bliss, Movado, Casio, Tissot. Wittnauer, Luminox, Bulova Frank Sinatra collection, Bering and Columbia collegiate collections watches, smartwatches, “Lilac” ticketed merchandise, clearance, previously owned merchandise, ear piercing merchandise, charity items, purchases made with trade-ins, gift cards, repairs, and extended service plans. Cannot be redeemed for cash or used as payment on layaway or KAY Jewelers Credit Card account available at KAY Jewelers. Not valid on previous purchases and cannot be combined with any other offer. Valid in-store and online. Offer valid for 30 days from date coupon\xa0code\xa0received.