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^◊Discount eligible for first-time users only. Previous users already signed up for email are not eligible for the welcome offer. Excludes Now & Forever® and Lab-Created Diamonds by KAY solitaire rings, Armani Exchange, Bulova Frank Sinatra, Bulova Marc Anthony, Bulova Archive Series, Casio, Coach, Fossil, Hamilton, Hugo Boss, Kate Spade, Mido, Movado, Skagen, Tissot, and select JBW watches, smartwatches, watch bands, loose diamonds and gemstones, Teddy Bear Jewelry Collection honoring St. Jude®, Le Vian® Vault online collection, clearance, previously owned merchandise, ear piercing merchandise, personalized items, Sparkling Savings, Featured Items and Online Deals, specially priced items, special events, charity items, jewelry cleaning items, protection plans, repairs and services, trade-ins, gift cards and previous purchases. Offer may exclude certain new items, designer brands, and licensed or exclusive collections. Promotions, prices, styles and availability may vary by store and online. Valid one time only and cannot be combined with any coupon. Cannot be redeemed for cash or used as payment on layaway or KAY Jewelers Credit Card account available at KAY Jewelers. Purchase amount excludes taxes and shipping. Offer valid for 30 days from date coupon code is received.