* Off ticketed price. \xa0Excludes Adore® and Lab-Created Diamonds by KAY solitaire rings, Bulova Frank Sinatra Collection, Bulova Marc Anthony, and Bulova Archive Series, Casio, Le Vian® time pieces, Movado, Tissot and select JBW watches, smartwatches, watchbands, loose diamonds and gemstones, clearance, previously owned merchandise, ear piercing merchandise, special events, jewelry cleaning items, charity items, protection plans, repairs and services, gift cards, and previous purchases. Offer may exclude certain new items, designer brands, and licensed or exclusive collections. Promotions, prices, styles and availability may vary by store and online. See Jewelry Expert for details. \xa0 Offer valid through 02/14/24 at\xa011:59\xa0PM\xa0ET.

** Excludes Now & Forever® and Adore® solitaire rings, Lab-Created Diamonds by KAY solitaire rings, Armani Exchange, Bulova Frank Sinatra, Bulova Marc Anthony, and Bulova Archive Series, Casio, Coach, Fossil, Hamilton, Hugo Boss, Kate Spade, Mido, Movado, Skagen, Tissot, and select JBW watches, smartwatches, watchbands, loose diamonds and gemstones, Teddy Bear Jewelry Collection honoring St. Jude®, clearance, closeouts, previously owned merchandise, ear piercing merchandise, personalized jewelry, Sparkling Savings and Ultimate Deals, Featured Items and Online Deals, specially priced merchandise, special events, jewelry cleaning items, charity items, protection plans, repairs and services, gift cards, trade-ins and previous purchases. Offer may exclude certain new items, designer brands, and licensed or exclusive collections. Promotions, prices, styles and availability may vary by store and online. Valid one time only and is not transferable. Not combinable with other coupons. Offer will not be reissued with return or refund of merchandise. Valid only in KAY, KAY Outlet and Jared Vault stores and online at KAY.com and KAYOutlet.com. Vault Rewards members must log into their account to redeem coupon code. To redeem coupon online, add coupon code to cart. See Jewelry Expert for details. Valid 02/02/24 - 02/19/24 at 11:59 PM ET.

*** Off ticketed price.\xa0 Excludes clearance, protection plans and previous purchases. Cannot be combined with any other offer. Promotions, prices, styles and availability may vary by store and online.\xa0 See Jewelry Expert for details. Offer valid through 02/14/24 at 11:59 PM ET.

° Offer valid while supplies last. Cannot be combined with any other offer. Promotions, prices, styles and availability may vary by store and online.\xa0 See Jewelry Expert for details.\xa0 Offer valid through 02/19/24 at\xa011:59\xa0PM\xa0ET.

† One discount per Lifetime Protection Plan (LPP) purchase. A valid email address must be provided to receive the discount promo code and expiration date of offer, which will be sent approximately 4 weeks after LPP purchase. Offer valid for at least 4 months from date of issuance. Cannot be redeemed on: Now & Forever® and Lab-Created by Kay solitaire rings, Sparkling Savings, Monique Lhuillier Bliss, Movado, Casio, Tissot, Bering, Bulova Frank Sinatra and Archive series, Wittnauer, Luminox, and Columbia collegiate collection watches, smartwatches and accessories, diamond events, Le Vian® events, loose diamonds, clearance, previously owned merchandise, “Lilac” ticketed merchandise, ear piercing merchandise, personalized items, custom items, charity items, warranties, repairs, trade-ins, and purchases of gift cards. Cannot be combined with any other offer or coupons. Promotions, pricing, styles and availability may vary by store and online. Purchase amount excludes taxes and shipping. Not valid on previous purchases. Your exclusive one-time discount code can be used either in-store or\xa0online.

†† For Guarantee to remain in effect, you must have your diamond and/or ruby, emerald or sapphire inspected and have the inspection documented every 6 months by an authorized representative.\xa0 All necessary repairs must be completed by our representatives.