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Hey Loves, \xa0 It’s officially our time of year. And by that, I mean Mother’s Day, of course. We start celebrating early here. TBH, we spend so much time at MINA preparing for Mother’s Day and trying to think of different ways to mark the moment, but historically, I’ve been pretty terrible at pausing and commemorating motherhood for myself; and if I were to guess, I bet most of you struggle with this too. After all, we are often the planners in the house. But I’m setting an intention right now... this year is going to be different. Are you with me? I’m coming up with this on the spot, but here’s what I'm going to do for myself this year. I’m going to get a facial. I’m going to have Pedro (my husband) make me one of the 20 mocktails I forwarded him on IG... and if I feel like it, I’m going to take a nap at the beach (weather permitting). Just putting this on paper feels invigorating. I highly recommend it.
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Now that that’s off my chest, let’s talk about April. Crema, our new vegan color, made her fabulous debut. Ever since we launched our “Bone” leather, we knew we had to do something similar with our vegan leather. Because this color is so special to us, we decided to do something different with the campaign. For the first time, we had the opportunity to work with some amazingMINA Mamas. It turned out so beautiful, and we are extremely grateful to all those who submitted for casting. Hopefully, we can do this again one day.\xa0
Not surprisingly, Winnie & Emmy Crema sold out first. We also received a huge number of requests to bring some smaller bags in our vegan leather. Nothing is in the works yet, but my wheels are turning. :)
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Then came our Mother’s Day sale. While we aren’t able to do sales often, we love doing them. I can still remember the day when I only had one style to put on sale. This sale included over 150 items, which kind of blows my mind. Hopefully, you were able to find the perfect bag for you and got a head start on treating yourself this year.
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Now we’re off to May, if you can believe it, and it’s chock-full of MINA goodness that we can’t wait to share with you!
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Happy early Mother's Day! Don’t forget to do something just for you this year.
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