Not an April Fools’ joke.

40% Off - Exclusive price testing for MoveU Insiders only.

MoveU sent this email to their subscribers on April 1, 2024.
40% Off - Exclusive price testing for MoveU Insiders only.\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0

Dear MoveU Insiders,
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A confidential message for your eyes only! As the founder of MoveU, I'm excited to share exclusive news about our membership pricing…
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In my ongoing quest to make MoveU accessible to all, I'm attempting \xa0a limited-time test of a lower price point. Exclusively for you MoveU Insiders,we're offering the Annual Membership at just \\$299.99\xa0(normally \\$499.99).That's a 40% discountfrom our current annual offering. Better yet, that's HALF the price of our current monthly offering (if you break it down monthly)!
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But shhh, keep this offer under wraps—it's just for you\xa0🤫
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To be transparent, transitioning to a lower price point isn't without its challenges. Yes, it's nerve-wracking to consider the potential impact on our business's financial health and the livelihoods of my team members. I care about this team and this product, and want to make sure we can continue to make improvements and offer quality education to our members.

However, it's my firm belief that by making MoveU more accessible, more people can truly "fix their shit." That's why I've proposed a limited-time test of a lower price point. The goal is simple:to assess whether reducing our prices will lead to an increase in membership sign-ups while ensuring the financial stability necessary for ongoing company improvements.

I'm offering this aggressive discount on the Annual Membership, specifically, because I know that transforming your health and well-being is not a quick fix; it's a lifelong journey. Real change takes time and dedication, typically around 90 days for our members, before tangible results are felt and seen. With this discount, I'm committed to supporting you every step of the way on your transformative journey with MoveU.
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Your decision to enroll at this exclusive rate will impact our future pricing strategy, so no pressure!This offer will end in one week, on April 8th.\xa0
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Stay tuned for more insider updates, and thank you for being part of our journey! Now please, take advantage of this unbeatable price offer and fix your sh!t already.\xa0
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Live Aligned,

Dr. Mike

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