A color that never goes out of style

Plus， fighting the fish farms of Iceland.

Patagonia sent this email to their subscribers on February 22, 2024.

Patagonia. A hiker ascends a steep, green canyon in Iceland. Nouveau Green

Our color team obsesses over shades of grass, so when they say they’ve found a color that is both contemporary and timeless, we listen. Since 2016, Nouveau Green has looked pretty darn good on everything, and it’s still going strong. We put this collection together so you can see for yourself.

Shop the Color

Every season, we launch new colors inspired by the textures, tones and landscapes throughout the world. See our newest colors for Spring 2024. New Arrivals.

Watch the film A Salmon Nation. It’s the story of a country united by its lands and waters, and the power of a community to protect the wild places and animals that helped forge its identity.

Laxaþjóð |
A Salmon
Nation

The story of a community determined to protect the wild places and animals that helped forge its identity.

Watch the Film

Photos: (Top) The gateway to our green planet. Sascha Mieke hikes up a steep Icelandic canyon in the rain. LARS SCHNEIDER (Middle) The forest canopy surrounding Paige Alms’ home in Maui. PEDRO GOMES (Bottom) An industrial-scale open-net salmon farm in Iceland. ARTHUR NEUMEIER

Earth is now our only shareholder. Read Yvon’s Letter

*Free Shipping details: If your order meets or exceeds the amount advertised on the website, you qualify for free ground shipping. Choose the FREE delivery option (up to 10 business days) at checkout or over the phone at800-638-6464. This offer is valid for orders shipped to addresses in the United States and all U.S. Territories only, not valid for international orders. The free shipping option is not valid for gift cards, Patagonia Outlet stores, surfboards, or with Pro, Team and Group Sales.

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