From Korea， With Love

How Korean brands are shaping fashion.

SSENSE sent this email to their subscribers on April 5, 2024.

READY, SET, RECTO!

Korea’s next-gen fashion designers are making their mark overseas, winning over our hearts and our wardrobes. Leading this charge is Seoul-based Recto. The secret sauce to rising star Ji Yeon Jung’s brand of unstuffy chic? One part perfected essentials, one part artful details.

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Khaki Modena Jacket

White Curved Neck Tank Top

Black & White Wrap Midi Skirt

K IS FOR KIJUN

Kijun, meaning “standard” in Korean, is anything but, flipping the script on trad standards of beauty. This season, ‘90s nostalgia is alive and kicking in the brand’s offbeat ruching and graphic tees.

Blue Drawing Wrinkle Turtleneck

Yellow Shirred Tube Top

White Drawstring Maxi Skirt

THE FUTURE IS UMBER POSTPAST

UMBER POSTPAST looks back to shape the future. Designer Sungmin “Jaden” Cho uses heritage Korean dyeing techniques to craft rich, plant-dyed pieces for each collection. Fabric fanatics, take note.

SHOP UMBER POSTPAST

Brown Mud-Dyed Midi Dress

Orange Hand-Dyed Camisole

Beige Creased Trousers

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