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INTRODUCING: ESCENTRIC MOLECULES |
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INTRODUCING: ESCENTRIC MOLECULES |
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Yesterday, we celebrated Earth Day, appreciating the natural inspirations that enrich the perfume industry. Today, we're thrilled to spotlight Escentric Molecules,a brand distinguished by its reliance on a synthetic wonder not found in nature—Iso E Super. \xa0 First synthesized in an IFF laboratory in 1973, Iso E Super was a well-kept secret in perfumery, subtly present at low concentrations in numerous fragrances, enhancing their complexity. |
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It wasn't until Escentric Molecules showcased it that its full potential was realized; their first fragranceMOLECULE 01took the world by storm, and became a cult phenomenon, hailed as the anti-fragrance fragrance and the scent of the 21st century. |
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It wasn't until Escentric Molecules showcased it that its full potential was realized; their first fragranceMOLECULE 01took the world by storm, and became a cult phenomenon, hailed as the anti-fragrance fragrance and the scent of the 21st century. |
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