Fara Homidi’s Complexion Innovation

More than concealer. Less than foundation.

Violet Grey sent this email to their subscribers on March 6, 2024.

More than concealer. Less than foundation. \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad

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It took Fara Homidi four years to get the formula right. Behind the scenes at every fashion show and editorial shoot, the makeup artist experimented with a customizable concealer/foundation/highlighter hybrid and a specially designed buffer brush until they delivered thenatural-yet-perfected“runway skin” she’s known for. When the call came that the formula was finally ready, VG’s curators lept into action.

Imagine if your favorite blemish-erasing, melt-into-skin concealer had thestretchof a foundation and you could customize the finish to suit your mood: glowy or matte, sheer or full. The Essential Face Compact is this, exactly. And then there’s the Buffer Brush: a perfectly petite ideal companion, with its rounded side designed to expertly melt makeup into skin while the flat side lays down the dewy\xa0baumewith aplomb.

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GRACE AHN

MAKEUP ARTIST
@GRACEGRACEAHN

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\xa0“I love this formula. It is a true soft matte that blends into skin seamlessly. Pairing it with the dewy side is genius! I have true combo skin, so I mix both formulas for different areas of the face. And, the brush is my favorite shape and size for concealing.”

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ROBIN BLACK\xa0
MAKEUP ARTIST AND PHOTOGRAPHER
@BEAUTYISBORING

“This lightweight cream is easy to build, and thanks to the baume (included in the very chic compact), you can adjust it to your ideal, glowy finish. The smaller size and soft hairs of the buffer brush make it ideal for precise blending. I also love it for applying cream blush!”

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TROY SURRATT
MAKEUP ARTIST
@TROYSURRATT

\xa0“The compact’s discrete size fits perfectly into the most minuscule minaudiére for touch-ups throughout the evening. The lightweight, skin-perfecting formula evens the complexion without leaving it looking made-up, and the highlighter creates moist, glowing light reflection on the high points of the face. The buffer brush works perfectly to conceal and brighten under-eyes and hide redness around nostrils or the tip of the chin.” \xa0