The Internet’s Favorite Pre-Party Mask

One of the cultiest products of all time

Violet Grey sent this email to their subscribers on April 17, 2024.

One of the cultiest products of all time \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad

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We’ve tested hundreds of masks, and few have been approved by the VIOLET CODE. This onetrulydoes it all, and produced results we had to see to believe. “Hana in Korean means ‘number-one,’” co-founder Will Chen explained to us when we first stumbled across his game-changing home treatment. “The name was inspired by our first product—The All-In-One Facial—as it is the only product on the market that addresses all of the most common skin care problems at the same time.”

This fast-acting treatment uses a technology called CO2 OctoLift “which reacts with carbon dioxide in the air, creating a strong bind that produces an intense tightening effect,” says Chen.Intenseis right, and while the treatment may make you look like you’ve aged 80 years while you’re wearing it (see the plethora of Instagram photos including selfies from temporarily wrinkled Kim Kardashian and January Jones), the complexion it reveals upon removal isvisiblybrighter, tighter, lifted, and luminous. Below, some love notes.

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\xa0KIRIN BHATTY

MAKEUP ARTIST
@KIRINSTAGRAM

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\xa0“As you remove this mask, your skin is plump, hydrated, and you definitely look and feel younger. It’s also great for someone who doesn’t necessarily have time to go to a facialist and instead is inspired to do an at-home treatment.”

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RACHEL RICHMAN\xa0
VIOLET GREY SENIOR MERCHANDISE MANAGER
@RACHEL_RICHMAN

“This mask is a facelift in a box. There is nothing else out there that gives instantaneous results like Hanacure. It's perfect for event prep as it lifts, brightens, smooths, and leaves you glowing—I can't live without it!”