The Rich Cream， For Your Hair

Augustinus Bader’s lush new duo

Violet Grey sent this email to their subscribers on February 23, 2024.

Augustinus Bader’s lush new duo\u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \u2007͏ \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad \xad

SHOP NOW

VG’s editors were alreadykeep-a-backup-bottle-level fans of the first iteration of Augustinus Bader’s best-selling reparative shampoo and conditioner. So, when we heard that a super-hydrating, ultra-luxe addition for dry, damaged hair was coming, we jumped at the chance to give it a try.

After using this new duo, our hair feltlush: soft, hydrated, but not heavy. Powered by Bader’s famous rejuvenating TFC8®, the Rich Shampoo and Rich Conditioner worked to soothe the scalp, reduce shedding and breakage over time, and add volume. In clinical trials, the system increased shine by 76%, reduced frizz by 78% and removed buildup by 95%. The pretty blue bottles were soon on their way to the\xa0Committee of Industry Experts.

\xa0

BOBBY ELIOT

HAIRSTYLIST
@BOBBYELIOT

\xa0

“This is the ultimate shampoo for bouncy, healthy-feeling hair, and the conditioner is perfection! You’re left with silky, shiny hair that’s so easy to comb through.”

\xa0

JENNY CHO\xa0
HAIRSTYLIST
@JENNYCHOHAIR

“Both the shampoo and conditioner are really amazing! They lather and condition beautifully. These two are perfect products for all hair types, but especially medium-to-thick hair.”\xa0

\xa0

JENNA PERRY
HAIR COLORIST
@JENNAPERRYHAIR

“Scalp care is really important for hair health. The shampoo felt soothing on my scalp and very hydrating. The conditioner is on heavy rotation for me, and I will be suggesting it to clients who air-dry, and also those with fine hair.”

Augustinus Bader’s Restorative Scalp & Hair System is officially VIOLET CODE APPROVED and available alongside the brand’s other hair care heroes on THE SHELVES.\xa0