“Casual luxury isn’t about coordinating yoga sets or overpriced viscose palazzo pants anymore, it’s about normal (or dare I say normcore) basics that have a better make and a decidedly arty flair.” Steff Yotka, one of Eli Russell Linnetz’s earliest fans, is back on Vogue Runway today talking about the ERL designer’s new collection. Made in California is a, yes, made-in-California line of everyday pieces with the quotidian finessed entirely out of them. There’s a red t-shirt that requires 40 steps to make. Curious about how much it’ll cost you? His new e-commerce site goes live today.
