Beauty

Why Clinical Testing Matters More Now Than Ever

When InnBeauty Project decided to launch its first antiaging product, rather than funnel a large part of its budget to influencer marketing or the like, it instead decided to double down on clinical testing, spending seven times as much as it normally does to test out the claims of the item.

Retail sales followed suit, and Extreme Cream has since become a brand bestseller at Sephora. InnBeauty isn’t alone. While claims and clinical trials have always been an arms race in skin care, today’s highly informed skin-care consumers are driving a different sort of change, as Noor Lobad reports in today’s WWD.

Elsewhere, European beauty editor analyzes Puig's big IPO news, senior editor Kathryn Hopkins reports on the latest acquisition from the Estée Lauder Cos. and wellness reporter Emily Burns analyzes how ingestible companies are responding to the Ozempic craze with a host of weight-loss alternatives, revitalizing a once moribund category.

Click through for complete coverage, and pleasevisitfor the latest speakers at WWD’s upcoming Los Angeles Beauty forum on April 16 — it’s not too late to sign up! — Jenny B. Fine, editor in chief, Beauty Inc