What’s new in PickFu: March 2024

Hey there,

Welcome to the PickFu newsletter, where we share the latest product updates and consumer research tips to help you grow your business. ✨

In this newsletter:

• You can now target consumers in Spain with PickFu!

• Analyze your poll results faster with the help of AI

• Featured poll of the month: video game trailer feedback

Selling in Spain? Target Spanish consumers with PickFu 🇪🇸

Welcome our latest addition to the PickFu panel:Spain!

Whether you’re already selling in Spain or thinking about expanding into a new market, you can now target Spanish consumers when building your PickFu polls.

And there’s no need to worry about the language barrier:

• Just ask a question in your native language

• We’ll translate your question to Spanish for respondents

• We’ll translate the Spanish answers back to your native language

Get insights at a glance with AI Highlights ⚡

So you’ve run some polls with PickFu and gathered a bunch of feedback. Now what?

Especially when you’re testing with larger audiences (50+ people), all of the written comments can be overwhelming to sift through and distill into actionable insights.

That’s why every poll comes withAI Highlightsto help you get to the heart of audience feedback faster.

Here’s how AI helps you quickly understand your results:

• AI Summary –summarizes your audience responses into a few simple paragraphs, identifying themes, patterns, and recommended next steps

• AI Sentiment –breaks down the most common likes and dislikes, so you can see what’s working and what’s not across your product/design options

• AI Labs –ask a question and the AI tool will answer! This is a great way to get specific suggestions for improving your products based on audience feedback.

Featured poll of the month: game trailer feedback 🎮

Last week, our Product Lead, Geoff, ran a bunch of polls for gaming companies at the Game Developers Conference (GDC). We’re highlightingan interesting onebelow!

The question:“Please watch this short gameplay trailer. Would you buy this game? Why or why not? It costs \\$20.”

The audience:15 U.S.-based video game players
The assets:\xa0This short video trailer for the game Skystrider

The results:80% of respondents said that yes, they would buy this game. Here’s a few of their written responses:

• “You had me at double jump. This game looks like a lot of fun! Wall running and double jumping are great. As long as this isn't released as a mobile game I feel like \\$20 is a fair price.”

• “The price is good and I like the music and visual quality. The graphics and colors are bright and crisp. I like the speed at which things move. I like the idea of traveling a new world.”

• “It looks fun. Sort of reminds me of what an older Zelda game looks like. Graphics aren't that great in comparison to the games out there today, but that could also be a good thing as it gives it that nostalgic look, as well as probably making it compatible with many peoples systems.”

• “Yea I would definitely buy this for 20 bucks. This type of action combat game is exactly what I like to play. The added platforming elements and utility abilities really appeal to my preferred sense of gameplay. If this trailer is but a taste then this would definitely be worth the 20 bucks.”

All the results came back in under an hour – making this a great way to quickly validate whether your game trailer resonates with your audience!

Want a dedicated Amazon account manager (for free)? 💸

Are you opening (or recently opened) a new Amazon Seller Central account, or planning to expand into a new Amazon market?

We’re partnering with Amazon on their New Seller Success Program, where qualifying brands will receive adedicated account manager and support for a year – for free.

If you’re interested,fill out this surveyand we’ll be in touch if you qualify!

Thanks so much for reading. We’ll be back next month with more PickFu updates and consumer research tips.

Happy polling!

John, Justin & the PickFu team