Today marked the end of the marketing accelerator I was in and it was honestly a lot of fun and very informative.
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I'm glad I did it and excited to continue using what I've learned in the years ahead.
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It's crazy to think how much I have learned in my 2+ years diving into FB ads for my small business. I'm insanely grateful for all I have been able to test and practice this skill that will feed my family for years to come and through all my business and non-profit adventures.
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I just finished tests of some new creative (meaning the images and video used in ads), as well as new messaging/concepts/language (which is an on-going thing to ensure I always have a constant flow of new ads to test).
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I find a lot of excitement as tests take place. Most often the things I thought would win, don't, and the things I wasn't crazy excited about.. do! Facebook and the psychology behind what gets clicks, and why, is so interesting and I'm enjoying being proven wrong of my predictions. It keeps things spicy!
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Anyways, here is the creative that beat everything else by a landslide in my last batch of testing. What do you think?
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It was a video shot by a friend I met 5 years ago who used to own a chapstick subscription before she sold her business. The video just seemed so cute to me right off the bat, and different from what I was previously trying, so this is one I wasn't surprised that won.
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