| Heythere,
Welcome to the PickFu newsletter, where we share tips for gathering consumer insights, testing products and campaigns, and optimizing your sales and marketing efforts.
Today we’re sharing a step-by-step guide forvalidating and launching new e-commerce products successfully.Whether you sell on Amazon, Walmart, or other marketplaces, ensuring your audience will like your productbeforeyou launch it is critical – helping you understand your customers better, not to mention save a lot of time, energy, and money.
Our friend Izabella Ritz, CEO ofRitz Momentum, uses a proven method to help sellers identify, design, and launch successful products (with the help of PickFu polls).
For a more detailed look into Izabella’s process,check out this blog. Let’s dive in!
(Quick side note: while this is an e-commerce example, this validation process can work for anything you’re creating – books, mobile games, apps, marketing campaigns, you name it!)
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| | | 🔍 Step 1: Conduct market, product, and competitor research
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| A common mistake that e-commerce sellers make isguessingwhat their target audience wants – coming up with a product idea themselves and then trying to sell it. But a more effective way to start is to find an opportunity in your market (a gap to fill, extra demand for a product, etc.) and take advantage of it.
Once you’ve done some market research and narrowed down an idea for your product, it’s time to dive into product and competitor research. Test different keywords to see which products and brands appear. Look at your main competitors that keep popping up high in the search results and start noting valuable info:
- What do their images look like?
- How are they writing their product descriptions?
- What are their customers saying in reviews?
The example product Izabella shares is amug for a boss/entrepreneur,which she found during her market research to be the gift option people voted for most. |
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| | During this phase, pull images of your top competitor product listings and use PickFu polls to see what people like or dislike about them. Combined with info from customer reviews, you’ll get valuable feedback for what to include (or avoid) when designing your own product.
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| | 🆎 Step 2: Split test your product concepts and designs
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| Next, narrow down your product designs. Create multiple variations of your product and test them against each other with polls, making small changes based on feedback until you have a winner.
Testing iteratively, one step at a time, is the key to product validation– for example, Izabella tested mug phrases first, then the mug shape and color, then the packaging. These iterative tests ensure you get specific audience feedback to create the best product possible.
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| | Image above:The first poll testing different mug phrases. You can target a narrow or broad audience, choosing from 90+ demographic traits such as Amazon Prime members, people with pets, etc.
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| | A laterpoll testing the winning phrase on different mug colors and designs. Testing one piece of your design at a time is key to getting specific feedback and successful results.
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| | 🏆 Step 3: Test the winning product against your competitors
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| It’s not time to celebrate yet. Testing your own designs against each other is one thing – but testing them against the competition is how you’ll launch successfully.
Choose a few of your top competitors, build a poll that pits your product against theirs, and ask respondents which one they prefer. If they prefer the competition, make iterations to your product design based on their feedback until your product wins.
During this phase, it’s extra helpful to analyze the poll responses you get. Your audience will often share helpful insights aboutwhythey liked or didn’t like something.
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| | | 🚀 Step 4: Finalize and launch your validated product!
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| Congratulations! Now you can launch on Amazon with much lower risk, since you’ve proven that a segment of your target audience prefers your product over the competition.
You can also test various aspects of your listing (title, images, description, etc) to ensure it drives maximum conversions. It’s all about making data-driven decisions to reduce risk and ensure customers will love your product. This is the best way to avoid losing out on sales later.
You’re ready to launch confidently! 🎉
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| | You can get more details about the product validation processhere. If you’re not already a user, you can alsosign up for PickFu for freeto start testing your products and designs.
Was this guide helpful?Feel free to reply to this email with your feedback or any questions – we’d love to hear from you.
Happy polling!
John at PickFu |
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