| Heythere,
Welcome to the PickFu newsletter, where we share tips for gathering consumer insights, testing products and campaigns, and optimizing your sales and marketing efforts!
In today’s edition, we’re sharing tips for A/B testing, a real-life success story of optimizing images for e-commerce, and resources for conducting market research – whether you’re in apps/gaming, e-com, marketing, or any type of business.
But first, a quick heads up: the holidays are quickly approaching, and to celebrate, we’re getting ready forPickFu’s biggest sale of the year! 🎁
Starting Monday, Nov. 27, you cansave an additional 10% on prepaid credit: our lowest polling priceand an easy way for your team to get the best value from your consumer research.
Keep an eye out for an email next week with the code & link to redeem the offer. 👀
In the meantime – let’s dive in!
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| | How to drive e-commerce product clicks with iterative testing📈
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| If you sell products online, you already know that your main image is the key driver of clicks and conversions. Making a good first impression and standing out among the crowd is essential to success. But since Amazon and other online marketplaces are more competitive than ever, it can feel almost impossible to even get your product seen.
That’s why we’re sharing asuccess storyfeaturing Jeff O’Bryant (founder of the agency Leap Stores) who took his client’s new product to the top of the Amazon search results – after it failed to rank multiple times – by optimizing the main image.
Here’s how he did it:
1️⃣ Jeff pulled his client’s and top competitors’ main images and asked a panel of US-based Amazon Prime members (using PickFu polls) which image they would click on first. Respondents overwhelmingly clicked on the competition’s main images.
2️⃣ Jeff used the most successful images as a reference to make gradual improvements to his client's main image. After each tweak, he ran more polls to test the impact of the changes. Since feedback started coming back within minutes, Jeff could iterate and run new tests quickly.
3️⃣ After several iterations and about a dozen polls,the client’s main image was winning with 70% of the clicks in the PickFu polls– so Jeff re-launched the product on Amazon using the optimized image.
Within a few days, the product was ranking on the first page for the majority of their target keywords. 🚀 |
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| | Despite the competition, you can make a big difference to your product rankings and conversions – all it takes is a little audience feedback and iterative testing. ✨
Check out the full success storyto learn more! |
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| | A/B testing use case: optimizing your Airbnb listings 🏠
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| | No matter what industry you’re in, A/B testing helps you improve performance and conversions – helping you find the best version of your website copy, ads, product images, app design, you name it.
We love helping people find unique ways to conduct consumer research and A/B tests, so here’s an example:optimizing Airbnb listings.
If you’re an Airbnb host in a competitive market, running A/B tests on multiple aspects of your listing (images, title, description, pricing, highlighted features, etc) can make a big impact on your booking rates and revenue. Even small improvements to each of these areas add up.
Check out our guideto gathering feedback and running A/B tests on your Airbnb listings. |
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| | | As the year winds down, it’s a great time to revisit your business strategies and plan for 2024.Market researchhelps you stay on top of the trends and challenges in your existing market and target audience, find new opportunities, and plan effective campaigns and products.
It can be overwhelming to get started with conducting market research – so we’ve rounded up a few resources to help.
🤩Guide to brand market research:for new or existing businesses who want to optimize their branding, logo, messaging, etc. or know what their audience thinks of their brand.
📱Mobile app market research tips:if you’re developing or optimizing a mobile app or game, check out these tips for ensuring your audience will respond.
💬7 types of market surveys:a more tactical guide to different types of polls and surveys you can run to get feedback from your target audience. |
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| | Thanks for reading! Stay tuned for more details about our bigCyber Monday salenext week.
Happy holidays to those celebrating, and happy polling!
John at PickFu
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